[MARKETING INDEX.] — The Business of Growth by Marketing Legendary

[MARKETING INDEX.]

The Business of Growth — by Marketing Legendary

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One shoot, forty assets: the new production math

Generative video collapsed the cost of the impossible shot but not the cost of direction, taste, or finishing. The studios winning in 2026 engineer a production day against the entire channel matrix on day one — not in the edit.

By the video desk · 7 min · JUN 3, 2026

Latest stories.

5 of 6

FEATURE

Performance Max ate your media plan. Here's what's left to manage — and why it's worth more.

12 min · JUL 8, 2026

SEO

The Index — Rankings House

The Marketing Index: India's 50 Best Marketing Teams — annual ranking, coming Q4.

One franchise per desk cycle — Best Ads Teams, Best B2B Content Engines, Best Growth Studios. Get the drop first.

From the Data Desk.

Every figure cited

Data brief · ADS

India's CAC inflation, measured across 40 categories

Quarterly · Data Desk

Data brief · ADS

Channel benchmark tables — Meta / Google / LinkedIn 2026

Rolling · Data Desk

Data brief · SEO

AI-visibility trilogy: Share of Model / Recommendation / Discovery

Methodology · Data Desk

The six studios.

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One shoot, forty assets: the new production math

Latest stories.

Performance Max ate your media plan. Here's what's left to manage — and why it's worth more.

Share of Model: the metric replacing rankings

Your next install starts as a question to ChatGPT.

TikTok is a search engine. Your brand isn't in it.

The founder-brand arbitrage on LinkedIn, quantified

The Marketing Index: India's 50 Best Marketing Teams — annual ranking, coming Q4.

From the Data Desk.

One letter a week. The business of growth. No slop.

The six studios.