B2C

B2C reach.Performance at every funnel stage.

From category demand creation to last-click conversion. We run B2C as a full-funnel system, not a checkbox campaign.

KPIs we optimize to

₹340

Avg CPA

4.7%

Funnel CR

3.8x

LTV / CAC

Channel mix

How we allocate for B2C.

Meta Ads35%

Google Ads30%

YouTube20%

TikTok + X15%

The stack we run

GA4HotjarSegmentKlaviyoBranch

Case sketch

Consumer mobile app

67% lower CPI

Restructured UAC + Meta + TikTok with cohort-based bidding and creative ops.

Other verticals