Underpriced attention, for brands with something to say.
Real-time reach and app installs at a CPM most channels can't touch — run with clear eyes on brand safety. Web and app.
"X carries the lowest CPMs among major platforms and a highly engaged, real-time audience — strong for cultural-moment brands, media, tech, and app installs. It's a testing and awareness channel, measured honestly."
Strategy → Deployment → Scale → Attribution
Moment/real-time targeting, vertical-video-first creative (80%+ of sessions are mobile), objective-matched bidding (X uses a second-price auction), brand-safety guardrails.
Pixel/conversion tracking, promoted-tweet and video formats, tight audience segmentation, small-budget test cells before scaling.
Creative rotation on trend cycles, engagement→conversion funnel, app-install campaign scaling.
Geo-lift where volume allows, view-through and post-engagement conversion, honest incrementality read given lower scale.
We run both.
Promoted content to site conversion / retargeting.
X remains viable for app-install campaigns; MMP-tracked installs and in-app events.
Baselines to beat, not finish lines.
Common questions.
Is X worth running in 2026?+
As a complementary channel — yes, especially for cultural-moment brands, media, tech, and app installs. As a primary channel — usually no, given the ~0.2% global ad share and brand-safety trust gap.