Where B2B pipeline is actually built.
Premium reach to the decision-makers who sign — engineered for pipeline and revenue, not vanity leads. Web and app (B2B).
"LinkedIn commands ~39% of B2B ad budgets and unmatched targeting precision. It's expensive per click but converts decision-makers at rates that make cost-per-qualified-lead competitive. The B2B journey now runs ~272 days and 88 touchpoints — LinkedIn owns the long education phase."
Strategy → Deployment → Scale → Attribution
ABM audience architecture (job title/function/company lists), format strategy (Thought Leader Ads, Sponsored Content, Lead Gen Forms, Document Ads), funnel-stage budget split, offer-to-committee mapping.
Conversions API, Lead Gen Forms (lower friction) + landing-page pairing, tight audiences (15K–25K min), creative refresh every ~14 days.
Retargeting high-intent segments, Thought Leader Ad expansion, ABM tiering.
Funnel/pipeline attribution (MQL→pipeline→revenue) over in-platform metrics, cost-per-*qualified*-lead as the north star, long-window measurement.
We run both.
Form-fill / pipeline; CRM (HubSpot/Salesforce) integration.
B2B app trials/demos, MMP-tracked.
Baselines to beat, not finish lines.
Common questions.
Thought Leader Ads vs single-image?+
Thought Leader Ads deliver a median 2.68% CTR at $2.29 CPC vs 0.42% CTR at $13.23 CPC for single-image. One of the most underused efficiency levers in B2B.
How do you measure LinkedIn success?+
Cost per qualified lead → SQL → pipeline → revenue, on a long window. Not in-platform CTR.