HALCYON
D2C Skincare
Halcyon Skincare
From ₹3L to ₹25L/mo spend — without ROAS collapse.
BeforeAfter
8.9x
Blended ROAS
We rebuilt the ASC structure, shipped 40 creatives/month, and integrated CAPI + Triple Whale. ROAS held as we scaled spend 8x.
Wk 0
Audit + CAPI fix
Wk 4
ASC live
Wk 12
5x ROAS
Wk 24
8.9x at scale
"The first agency where the senior people on the pitch are the same people inside our ad accounts every day."